Product Direction
Setting a vision, prioritizing discovery, and defining a clear path for new and evolving featires
Daria Ershova
Design leadership
I create clarity in teams, systems, and decisions. Here’s how I lead design with intention and impact.
Systems & Foundations
Establishing scalable, thoughtful foundations that enable design, dev, and product teams
Team Enablement
Building skill and confidence by setting crisp expectations, reducing friction, and removing blockers
Cross-Functional Alignment
Facilitating collaboration across disciplines to ensure aligned goals and well-cosidred decisions
Clarity over control
I focus on structure and frameworks that help people make good decisions
Structure before polish
I make sure we understand how something works before making it beautiful
Evidence over assumption
I ground design decisions in user research and data, especially in complex and ambiguous domains
Discovery → Direction →
Design → Decisions
My approach align design efforts with product strategy - from initial research to focused design and decisive action, supported along the way by exploratory AI tools.
Do you have a business, idea or product you want to develop or bring to life? Let's grab a coffee and see how we can work together.
+ 1 604 three five five 0448
daria.ershova@gmail.com
Daria Ershova
Design leadership
I create clarity in teams, systems, and decisions. Here’s how I lead design with intention and impact.
Product Direction
Setting a vision, prioritizing discovery, and defining a clear path for new and evolving featires
Systems & Foundations
Establishing scalable, thoughtful foundations that enable design, dev, and product teams
Team Enablement
Building skill and confidence by setting crisp expectations, reducing friction, and removing blockers
Cross-Functional Alignment
Facilitating collaboration across disciplines to ensure aligned goals and well-cosidred decisions
Clarity over control
I focus on structure and frameworks that help people make good decisions
Structure before polish
I make sure we understand how something works before making it beautiful
Evidence over assumption
I ground design decisions in user research and data, especially in complex and ambiguous domains
Discovery → Direction → Design → Decisions
My approach align design efforts with product strategy - from initial research to focused design and decisive action, supported along the way by exploratory AI tools.
Do you have a business, idea or product you want to develop or bring to life? Let's grab a coffee and see how we can work together.
+ 1 604 three five five 0448
daria.ershova@gmail.com
Daria Ershova
Design leadership
I create clarity in teams, systems, and decisions. Here’s how I lead design with intention and impact.
Product Direction
Setting a vision, prioritizing discovery, and defining a clear path for new and evolving featires
Systems & Foundations
Establishing scalable, thoughtful foundations that enable design, dev, and product teams
Team Enablement
Building skill and confidence by setting crisp expectations, reducing friction, and removing blockers
Cross-Functional Alignment
Facilitating collaboration across disciplines to ensure aligned goals and well-cosidred decisions
Clarity over control
I focus on structure and frameworks that help people make good decisions
Structure before polish
I make sure we understand how something works before making it beautiful
Evidence over assumption
I ground design decisions in user research and data, especially in complex and ambiguous domains
Discovery → Direction → Design → Decisions
My approach align design efforts with product strategy - from initial research to focused design and decisive action, supported along the way by exploratory AI tools.
Do you have a business, idea or product you want to develop or bring to life? Let's grab a coffee and see how we can work together.
+ 1 604 three five five 0448
daria.ershova@gmail.com